![]() Obviously you can’t (nor should you) control what your patients say about you on Yelp. How Do You “Control” and Leverage Yelp Reviews? ![]() If your practice has 6 Yelp reviews and 2 of them are less-than-stellar, it makes a much different impression on people than having 20 or 30 Yelp reviews with 2 of them less-than-stellar. The more important thing is the ratio of good to bad reviews. In fact, it suggests a level of honestly and transparency that people actually appreciate and expect … especially when you’re proactive about resolving a problem! Everyone knows that even the most perfect businesses aren’t perfect, AND there are people in the world who will simply never be satisfied – no matter what you do or don’t do. This may seem counterintuitive, but having a few bad reviews isn’t always a negative thing for your dental practice. We’ve found, as we work with hundreds of practice clients day to day, that the less-important reviews take care of themselves when you focus your efforts on the most important ones (Yelp and Google). The point is that it’s fine to get reviews in lots of places, but never at the expense of working hardest on getting the ones that matter most. But right now – and for the foreseeable future – they don’t weigh in with the same search benefits. Reviews on social sites like Facebook are good too because they’re also authentic and trusted. But one great Google or Yelp review is worth more than a boatload of third-party app reviews because of its credibility and SEO value. Any positive review, published anywhere, is a good thing. (There are rumors floating around that Yahoo or Apple may purchase Yelp to compete with Google reviews-but that’s another discussion.)Įven if you’re one of those practices that has a beef with Yelp, the three reasons above (and others we haven’t talked about) strongly suggest that you can’t just close your eyes to Yelp and hope it goes away. Yahoo Listings – Check out Yahoo business listings and you’ll see that Yahoo is also syndicating Yelp reviews. Considering the vast numbers of people who have iPhones and use Maps … you get the idea.ģ. Apple Maps – When was the last time you looked up a business on an iPhone using the Apple Maps application? Did you notice that the business listings show Yelp reviews? That’s right! Apple is syndicating Yelp reviews through their Maps application. Third-party apps that gather reviews through automated systems are great for providing internal feedback on the patient experience, but they’re not great at attracting new patients because both Google and Yelp will not syndicate reviews gathered through these systems.Ģ. They know if they see dozens (or perhaps hundreds) of aggregated reviews on a second-tier, third-party app platform, that you’ve likely filtered out the negative ones and kept the good ones. When it comes to evaluating the worth of reviews, prospective new patients are more savvy today than they were a couple of years ago. Consumer Trust – Yelp reviews are the second most valuable reviews you can acquire (behind Google reviews, which are #1) because they boast both high trust levels and SEO value. Rather, here are three important reasons why it’s in your practice’s best interest to proactively manage (yes, manage) your Yelp reputation:ġ. ![]() There’s been plenty written on that topic. The purpose of this post isn’t to debate Yelp’s practices or policies as they pertain to the way Yelp interfaces with dental practices. Love It or Hate It, You Can’t Afford to Ignore Yelp Have you noticed lately the prominent role Yelp is playing in online search? If you Google just about any service-related business category (especially when localized), you’ll typically see one, two, or several Yelp reviews come up on page one in your search engine results pages (SERPs). I’d like to cover one little sliver … how Yelp can help your practice. Emotions and opinions about Yelp’s platform are all over the map. ![]()
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